Motor surgical diaries
A couple with a conscience, who took their 1983 BMW R80G/S Paris Dakar on a 20,000-mile journey from Ushuaia, Argentina in October 2015, and finished in Anchorage, Alaska. Their journey was a fund-raising expedition for Facing the World, an organization that provides life-changing craniofacial surgery to the world’s most disadvantaged and vulnerable children.
MSD got in touch as they needed a logo and colour palette. We created a logo and brand assets that linked to medicine, but also fitted into the motorcycle culture.